Greenville, South Carolina is located in the northwestern corner (the upstate) of South Carolina. The city is centrally located between Charlotte, NC and Atlanta, GA. Less than an hour's drive to the north will take anyone to the Blue Ridge Parkway, Lake Keowee or Lake Jocassee, and to the south to Lake Hartwell or Clemson University. Home to Michelin's and BMW's North American Headquarters, as well as other internationally and nationally recognized companies, Greenville is making a transition from “The Textile Center of the World” to an internationally diversified area.